An ecommerce website for a New Orleans furniture brand focused on collections, product detail pages, and custom furniture shopping.
This project was designed for a high-end furniture company offering historically inspired pieces, raw furniture collections, and customizable home furnishings.
I worked with the founder to understand the brand, product structure, customer needs, and how shoppers would browse collections, compare pieces, and learn more about materials, finishes, shipping, and customization options. The site needed to feel refined and image-driven while still supporting the practical details customers need before purchasing furniture online.
My work included wireframing the core pages and designing the homepage, shop experience, collection browsing, product detail pages, lookbook areas, and supporting navigation. Product pages were designed to support image galleries, dimensions, finish options, product descriptions, care/spec information, shipping details, related pieces, and add-to-cart behavior.
The homepage emphasized large photography, collection entry points, and a more editorial presentation of the brand, while the shop and product pages focused on helping customers move from inspiration to purchase.
The work brought together ecommerce UX, product storytelling, visual design, and detailed product-page hierarchy to help customers browse, compare, and feel confident purchasing customizable furniture online.